![]() ![]() The “City by the Bay” is known for its idyllic setting and iconic landmarks. Tourbillon Boutique: San Francisco is a world class tourist destination. Many of our clients who visit are knowledgeable, and about half are just learning about fine watches.ĪBTW: What is San Francisco best known for? What do visitors have to do, see, or eat while there? Tourbillon Boutique: We have a good mix of tourists and locals. The watch enthusiasts of San Francisco are internet savvy and have done their research.ĪBTW: Do you serve mostly locals or tourists, or is it a good mix? Also, what percentage of your customers would you call “knowledgeable watch collectors?” Watch lovers of San Francisco frequently access watch blogs and manufacture websites, eager to learn as much as possible about a watch, utilizing it as a tool to help them make a purchase. They appreciate the micro-mechanics of fine timepieces. Tourbillon Boutique: Many of our clients work in the tech industry and have an affinity for mechanics and engineering. ![]() Many are looking for the newest and most unique pieces to add to their collection.ĪBTW: What would you tell watch lovers in other cities about the tastes of watch lovers in San Francisco? The watch collectors who visit our boutique are passionate and eager to gain access to the world of fine timepieces. Tourbillon Boutique offers their clients an incomparable experience a level of service unique in the industry. Many of our clients visit from all over the world, therefore, we have a watch for every taste. Tourbillon Boutique: San Francisco is quite diverse. aBlogtoWatch: What types of watches are popular in your market? What makes San Francisco a unique place to buy watches? There are Tourbillon Boutiques in a total of 19 locations worldwide, so if you don’t frequent San Francisco, you still have lots of options. The Tourbillon Boutique in San Francisco opened its doors in October 2012. So it all works out with the ambitious name, as they back it up with both state of the art technology and legacy detailing that would no doubt please Abraham Louis Breguet if he were still around today. By an amazing coincidence, the flagship brand at the Tourbillon Boutiques is, of course, Breguet (whose watches I greatly lust after). With a store named “Tourbillon,” you’d expect not only to find some watches with that escapement, but also a connection to its inventor, Abraham Louis Breguet. Max), assures me that the staff is warm and personable which makes for a winning combination. My first thought was: will this be a place that is very Swiss and corporate to the point of being efficient but a bit impersonal? However, our own local in the bay area, Maximilien (aka Dr. Some of my favorite Swiss brands are housed there: Breguet, Blancpain, Glashütte Original, Jaquet Droz, and Omega, among others. In the “City by the Bay,” if you are a fan of the haute horology offerings from the Swatch group, then look no further than the Tourbillon Boutique just off Union Square in San Francisco. ![]() ![]() Where to buy watches in San Francisco, California? Here is a map of stores we have covered so far. There is a long list of stores to cover, but if there is a retail location in your favorite city that we simply can’t miss, let us know in the comments below. Whether you buy watches from brick and mortar retailers or prefer to buy watches online, these are the stores that help shape our watch culture around the globe. Each store we profile has an interesting story to tell about where they operate and who they sell to. Welcome back to an aBlogtoWatch original series, where we discuss important stores that sell watches all over the world. ![]()
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